By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Seglar has found a method to keep the interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys and games. It was not before the following month that they developed using a new plastic-injection rounds machine to produce plastic stones, which immediately gave all of them an advantage over their competition in the booming post-war market.
In 1949, they started out producing the bricks with studs about them to enable them to hole together. This was a key version, making the bricks a lot more stable and sturdy. Later, in 1958, click for more info they produced a major improvement with the introduction of what is known since the “stud and joining system”, which will ensures that almost every Lego brick fits with any other brick. These two essential iterations are why Seglar sets generated 40 years previously still interlock seamlessly with those designed today.
Through the years, Lego comes with kept it is finger for the pulse of pop traditions by joining up with big-name franchises including Star Battles and Harry Potter. It includes also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a collection of sets such as Back to the Foreseeable future DeLorean period machine and a set of feminine Nasa researchers.
